Vehicle Market Analysis
Full Year 2025 — 223,912 electrified vehicles sold
Total Electrified
223,912
+26% YoY
Market Share
8.8%
of 2.54M total sales
Plug-in (BEV+PHEV)
181,542
Relevant for charging
Models Available
400
Up from 317 in 2024
Sales by Powertrain
PHEV101,364 (45.3%) +52.7%
BEV80,178 (35.8%) +30.4%
HEV Flex21,323 (9.5%) New
HEV21,047 (9.4%) +105.5%
Cumulative Fleet (~650K)
Plug-in fleet (BEV+PHEV): ~330,000
Top-Selling BEV Models (2025)
BYD dominates with ~85% BEV market share
Sales by Region
Southeast
103,964
46.4% of national
South
40,085
17.9% of national
Northeast
36,596
16.3% of national
Central-West
33,964
15.2% of national
North
9,303
4.2% of national
Top 15 States by EV Sales
| # | State | Region | Units | % National | Share |
|---|---|---|---|---|---|
| 1 | Sao Paulo | SE | 68,618 | 30.6% | |
| 2 | Distrito Federal | CW | 21,639 | 9.7% | |
| 3 | Minas Gerais | SE | 15,155 | 6.8% | |
| 4 | Rio de Janeiro | SE | 14,280 | 6.4% | |
| 5 | Parana | S | 14,024 | 6.3% | |
| 6 | Santa Catarina | S | 13,200 | 5.9% | |
| 7 | Rio Grande do Sul | S | 12,800 | 5.7% | |
| 8 | Goias | CW | 8,500 | 3.8% | |
| 9 | Bahia | NE | 7,800 | 3.5% | |
| 10 | Pernambuco | NE | 6,500 | 2.9% | |
| 11 | Ceara | NE | 5,200 | 2.3% | |
| 12 | Espirito Santo | SE | 4,500 | 2% | |
| 13 | Mato Grosso do Sul | CW | 3,500 | 1.6% | |
| 14 | Mato Grosso | CW | 3,200 | 1.4% | |
| 15 | Rio Grande do Norte | NE | 2,800 | 1.3% |
Top 10 Cities by EV Sales
#1Sao Paulo
35,000
SP · Tier 1
#2Brasilia
21,600
DF · Tier 1
#3Rio de Janeiro
9,500
RJ · Tier 1
#4Belo Horizonte
7,500
MG · Tier 1
#5Curitiba
7,200
PR · Tier 1
#6Campinas
4,800
SP · Tier 2
#7Florianopolis
4,500
SC · Tier 1
#8Porto Alegre
4,200
RS · Tier 1
#9Goiania
3,800
GO · Tier 1
#10Salvador
3,638
BA · Tier 1