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BMW Charging Brasil
Automaker-Led Ecosystem
Active; operated by BMW Group Brasil
Key Metrics
Public chargers
400+ (free for all EVs)
Home chargers delivered
20,000+ in Brazil
LatAm residential total
65,000+
Highway DC stations
6 (SP-RJ corridor)
Key Partnerships
EDP — Co-built SP-RJ electric corridor (2018)
Multiplan / Iguatemi — Shopping mall charging
Postos Ipiranga — Fuel station co-location
Hotel Fasano / Accor — Hospitality destination
INCHARGE — Smart charging platform pilot
Charger Types
| Type | Power | Connector |
|---|---|---|
| DC Fast (highway) | 50 kW | CCS2 |
| AC Wallbox | Up to 22 kW | Type 2 |
| AC FlexCharger (home) | Up to 11 kW | Type 2 |
Geographic Coverage
Nationwide via dealer/partner networks. Urban-focused: SP, RJ, MG, SC, BA, PR, RS, DF. Highway: SP-RJ corridor only.
Pricing
- Public/shared chargers: FREE for all EV users
Business Model
Destination charging model. Free public chargers build brand loyalty. 20,000+ home chargers make BMW the largest residential charger distributor.
Expansion Plans
251 new chargers across LatAm announced July 2024. Continued Destination Charging program expansion.
Market Position
First mover in premium EV charging (2018 SP-RJ corridor). Largest residential charger distributor in premium segment.